WOW! What a summer for Worthing’s giant wheel

The WOW from Worthing Pier

Operators of the Worthing Observation Wheel (WOW) have thanked the people of the town and beyond for making their first few months an “incredible success.” The 46-metre high attraction – which is the largest of its type on the south coast – opened to the public for the first time in July.

Since then, more than 40,000 customers have taken a trip on the WOW, which gives unparalleled views of the town, the English Channel, South Downs and beyond. The attraction is removed following the summer season. After a winter break, it will be fully reinstalled in spring ready for another summer.

Jan de Koning, Managing Director of deKoning Leisure Group Ltd, the wheel’s operator, said:“With summer now over I want to thank everyone for giving the team such a warm welcome to Worthing. I think it’s fair to say it has been a great success.

“The support and reception we have received for this attraction has been fantastic and I am delighted that tens of thousands of people have taken a trip on the WOW.

“We look forward to returning in the spring and welcoming many people to discover a very different side of Worthing.”

Kevin Jenkins, Worthing Borough Council’s Executive Member for Regeneration, said: “In a short space of time, the WOW has become a wonderful seafront attraction providing amazing panoramic views of our beautiful town.

“It has been a big hit with residents and visitors alike, giving our seaside town a unique selling point and providing another reason for people to come and explore our mix of independent traders, great theatres and wonderful coast.

“This is just one part of our work to transform Worthing with proposals to improve our town centre and promenade. We look forward to the WOW being part of that journey.”

Worthing Borough Council entered into a three-year lease arrangement with de Koning Leisure Group Ltd for the WOW to operate earlier this year. The agreement was for it to operate for a six to nine month period during the summer before being dismantled each winter.

The company, a specialist in leisure attractions, opened the attraction in July with
the official opening seeing community and charity heroes from around the town gather for the first spin.

Worthing Borough Council has incurred minimal costs for setting up the WOW with de Koning Leisure Group Ltd paying for construction and operating costs as well as assuming all trading risk.

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