Worthing Observation Wheel as tourism magnet
A key section of Worthing’s seafront is available for rent as a tourism magnet again this summer.
Since 2019, the Worthing Observation Wheel (WOW) has stood on Marine Parade between Worthing Seafront Beacon and the Coastal Office at the bottom of Montague Place during the summer months.
More than 50,000 people have taken a trip on the attraction in that time, generating funds for Worthing Borough Council to invest in public services and encouraging visitors to the town.
Operators interested in owning Worthing Observation Wheel
The Council is inviting entertainment businesses to bid for the chance to get in on the action by taking over the site from 1st April.
Worthing Borough Council’s Executive Member for Regeneration, Cllr Nicky Waight, said: “The observation wheel has been an eye-catching attraction for the town centre over the last three years. It’s generated income for the Council as well as bringing more feet to the street, helping our many independent shops and businesses to survive and thrive during the pandemic.
“Marine Parade had the WOW factor again last summer and we’re excited to see who might be interested in taking over the site to help draw in the crowds this year.”
Operators interested in taking over the site should visit the Council’s dedicated webpage for more information.