Viewing tower’s ‘sparkling’ helps out children’s charity

Get Your Sparkle On frame - Credit NSPCC

This December a major Brighton tourist attraction will be offering ticket discounts in return for selfies, in support of the National Society for the Prevention of Cruelty to Children (NSPCC).

The British Airways i360 viewing tower will help raise awareness of the NSPCC’s Christmas campaign by offering a 10% discount to visitors who take a selfie with an NSPCC sparkly picture frame in the ticket hall and share on social media.

Selfies should be uploaded to social media with the hashtags #SparkleOn and #BAi360 to claim the discount and enjoy the attraction’s beautiful seafront views.

The month-long collaboration, starting from 2nd December to 2nd January is a unique show of support for the NSPCC’s Christmas appeal, ‘Light For Every Childhood’.

As part of this campaign, the public are encouraged to ‘Get Your Sparkle On’ to show their support for the children’s charity on 11th December by wearing sparkling clothing or organising sparkle-themed events.

Peter Wanless, Chief Executive of the NSPCC said: “We’re extremely grateful BA i360 will be helping to raise awareness of the NSPCC’s ‘Light For Every Childhood’ Christmas campaign and encourage everyone to ‘get their sparkle on’.

“It’s easy for anyone to take part in Get Your Sparkle On this December 11th – whether you’re just wearing a sparkly jumper, or organising a sparkling bake-off at work, every single penny raised will go towards helping children and young people get the help they need this Christmas”.

Laura Pauley, Communications Manager at BA i360, said: “We are delighted to support NSPCC this Christmas with Get Your Sparkle On.

“Offering a discount to visitors in return for them posting a fun selfie of themselves alongside the vital hash-tags of the campaign is a simple and fun task that will hopefully reach a lot of people.

“The ‘Light For Every Childhood’ Christmas campaign has such an important underlying message to it, so we are looking forward to not only seeing lots of fun and silly selfies from our visitors – but also to see the campaign travel across social media, reaching perhaps an audience of people that it wouldn’t otherwise reach.”

One in five children in the UK have suffered abuse – and this Christmas Childline counsellors in London will speak to hundreds of children about issues including suicidal feelings and self-harm – when they often have nowhere else to turn.

The NSPCC is here to help, but sadly one in three calls to its Childline service will go unanswered. That’s why every penny raised is so vital.

Every sparkle, every sequin and every pound raised for the NSPCC helps protect children. Just £3 helps our Speak Out Stay Safe programme teach a primary school pupil how to recognise abuse and get help, and £90 will provide a special assembly to 30 primary school pupils.

For more information on how you can get involved with Get Your Sparkle On go to www.nspcc.org.uk

To donate visit www.justgiving.com/i360sparkle

Adults worried about a child’s welfare can call the NSPCC’s Helpline 24/7 on 0808 800 5000.

Children and young people can call Childline on 0800 1111 or visit www.childline.org.uk

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