National breastfeeding award for East Grinstead cafe

Mug Tree

The Mug Tree Tea Room in East Grinstead has been named the UK’s most breastfeeding-supportive venue.

Lansinoh’s Feed With Confidence Awards 2019, now in their third year, celebrate places and people across the country that go out of their way to provide much-needed support to nursing mums. The global breastfeeding brand started the awards to try and improve UK breastfeeding rates, which remain some of the lowest in the world*.

The East Grinstead café, located on Ship Street, was deemed the winner of the coveted award, after being nominated by swathes of customers for being so proactive in their support of new mums. People were invited to nominate places across the UK that provide an encouraging, safe and friendly environment in which women feel confident to breastfeed in.

One mum said: “In a town awash with coffee shops, The Mug Tree stands out from the rest. It’s such a friendly venue, and they do so much for the community, the environment, and even more for breastfeeding mothers. They’re trying to change attitudes towards breastfeeding in public, and have provided the most welcoming space for us.”

Kathryn Hibberd-Little, owner of The Mug Tree Tea Room, said of the win: “Mums should be able to breastfeed their babies wherever, whenever they want. The fact that so many mums still don’t feel able to is a huge wake up call for us all to do better in making them feel more comfortable, supported and empowered to breastfeed their babies in public. We’re proud to be leading the way, and delighted to receive this national award for our services to breastfeeding mums.”

Lisa Craven, UK marketing manager at Lansinoh, added: “In 2020, too many new mums still don’t feel confident enough to breastfeed in public, and avoid doing so in case they receive negative reactions.

“Our Feed With Confidence Awards highlight the people and places making a real difference, giving more women the confidence to try breastfeeding and to do it for longer. To be named winner of the venue category is a huge achievement.”

Lansinoh’s Feed With Confidence Awards received over 800 nominations in 2019, across two categories:

Feed With Confidence Venue – places where mums can breastfeed in comfort, feeling supported and respected.
Feed With Confidence Supporter – friends or family members who have helped women overcome breastfeeding hurdles.
Trusted for more than 35 years and founded by a breastfeeding mum, Lansinoh has become the ‘go to’ brand for breastfeeding products across the world, trusted by both mums and healthcare professionals to provide safe, effective breastfeeding support and products.

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